Organizing a virtual real estate event can be a bit daunting if you have never hosted one before. In this article, we will be discussing 4 virtual real estate event ideas for real estate agents to help you get started.
Currently, the real estate industry worldwide has undergone massive change and virtual reality has a major role to play. With virtual reality, real estate can be more inclusive even in communities hit hard by Coronavirus.
Real estate buying and selling do not need to be put off anymore till after COVID-19 gets wiped off our planet. Real estate acquisition can still go on smoothly and real estate agents are proving that by creating virtual tours for prospective homeowners.
Why Is Virtual Reality Important?
Due to the worldwide quarantine, there are more people online and they are more likely to participate in online events. A virtual property tour that shows all angles of the proposed property would save time, keep everyone safe from unnecessary mixing up, and enable both the real estate agent and property buyers to close deals faster.
Also, virtual events are relatively simpler and cheaper than physical open-house events. Another benefit is that you can host multiple clients on your virtual tour, answer their questions in real time, and share relevant documents with your clients at the same time.
How To Prepare For a Virtual Real Estate Event
First, decide the conference platform to use and test it. Set mockup video conferences with friends or co-workers and test each feature on the video platform.
Next, conduct a brief survey for your guests as not everyone is tech-savvy and if most of your guests are elderly people, you may need to send out emails with a link to a brief survey to know the devices your guests would use for the meeting. Knowing the device used by your clients would help you choose the platform that would be compatible with all your client devices.
Additionally, prepare a tech support team to assist clients who may get confused with certain features on their screen during the virtual tour. Time lost may not be gotten back, and you don't want to lose a client because of tech Glitches that make them uncomfortable.
4 Virtual Real Estate Events Ideas
Your virtual real estate event can be a tour, a special question and answer session, a workshop, seminar. Your aim, however,, is to continue making sales and networking, pandemic or not. So, here are 4 physical real estate events you could organize virtually.
Workshop & Seminar
Create a workshop or seminar where prospective homeowners can learn about the history of the available properties your agency sells. You can also share tips on decor ideas for the properties. Get decor experts or finance experts to participate in the Q&A session. Who wouldn't like free decor and finance advice?
Virtual Tours
Virtual open house tours can become a regular event for your agency. Unlike a physical open house, you can have a large number of guests participating in the tour. To get started, set the stage for the open house. Your tour should show a 360-degree view of the available properties. Ensure everyone has the virtual reality headset ready and provide instructions in the video. Clients should be able to view each space of the property multiple times during the virtual event.
Ensure that you select a video platform that allows you to do a virtual presentation of your properties while allowing guests to ask questions. You may need to upgrade to higher subscription plans to access more advanced features for your virtual open house.
A Virtual Community Event
Property buyers always like to have first-hand knowledge of the property they want to buy from people already living in that environment. You can achieve this by organizing a virtual event for homeowners living on the premises of the properties you intend to sell.
Set up a virtual meeting for homeowners to interact with your clients. Give them enough time to interact with each other while you moderate the discussion.
Create a Podcast
Podcasts are relatively less stressful to set up. Invite a contractor, an interior decorator, or a real estate finance expert for your podcasts.
Make a list of topics that would interest the prospective homeowner. Subtly highlight the benefits your agency offer clients in the podcasts without being too salesy. At the end of the podcast, encourage listeners to participate in any virtual property your agency is organizing.
Conclusion
The current pandemic is challenging our ability to survive, and thanks to technology, businesses do not need to close down but can adapt their mode of operation to suit the current situation and make a profit. This applies to the real estate industry too. Don't get left behind, try out any of these virtual real estate event ideas and let us know what you think in the comment section.
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